Platforms as a strategic business model improve corporate competitiveness. By means of their own platform, companies coordinate external value creation, set strategic impulses on the market and at the same time reduce the risks of innovations. The book highlights approaches, opportunities and strategic success factors for expanding existing business models with platform-based approaches. To make this happen, the book offers insights into successful platforms. This enables SMEs to realize synergies and benefit from the opportunities of the platform economy. The scientifically-based process model accompanies decision-makers along the entire process from conception to sustainable implementation of the platform business model. Decision-makers who want to expand their competitive position in a future-oriented manner using platform-based approaches create a knowledge advantage for their company.

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